OutdoorAdvertising.es — Rethinking outdoor advertising in Spain
City guide · Checked November 2026

Mobile advertising rules in Spanish cities

Can you run an advertising bike, a van or a street team here? We read each council's own ordinances for 25 cities and resorts. Of the 21 we could rate, only 5 treat mobile advertising proportionately, and none names the advertising bicycle.

Map of the Spanish municipalities we have researched, coloured by our verdict on their mobile advertising rules CANARY ISLANDS Sevilla: ProportionateSevillaMálaga: ProportionateMálagaCalvià: ProportionateValencia: RestrictiveValenciaBarcelona: RestrictiveBarcelonaBenidorm: RestrictiveBenidormMadrid: Blanket banMadridZaragoza: Blanket banZaragozaMurcia: Blanket banMurciaBilbao: Blanket banBilbaoAlicante: ProportionateAlicanteSalou: ProportionateBenalmádena: RestrictiveTorrevieja: RestrictiveLloret de Mar: RestrictiveLloret de MarSant Josep de sa Talaia: RestrictiveSan Bartolomé de Tirajana: RestrictiveLas Palmas de Gran Canaria: RestrictiveLas PalmasSanta Cruz de Tenerife: Blanket banSanta CruzTorremolinos: RestrictiveMarbella: RestrictiveMarbellaSitges: ProvisionalPalma: ProvisionalPalmaEivissa: ProvisionalSant Antoni de Portmany: Provisional Fuengirola: not yet readableXàbia: not yet readableDénia: not yet readableAdeje: not yet readableArona: not yet readable
5Proportionate
11Restrictive
5Blanket ban
4Provisional
5Not yet readable

Proportionate: moving bikes, vans and people allowed freely or after a simple notice. Restrictive: demanding licences, limited purposes, or whole formats banned. Blanket ban: commercial advertising on vehicles, or in public space, banned as a rule. Provisional: not enough read yet.

"Not mentioned" never means allowed. How we research.

Alicante

Comunitat Valenciana
Proportionate

Promotion that sets up nothing on the street counts as ordinary use and needs no permit. Stands and leaflet points need authorisation. Persistent touting is banned.

BikesNot mentioned
Vans movingNot mentioned
Parked vehiclesNot mentioned
Sign-holdersAllowed
Street promotersConditions
LeafletsConditions
Read the rules →

Calvià

Mallorca · Magaluf, Palmanova, Santa Ponsa, Peguera
Proportionate

Yes for street teams, with a licence, in set zones and hours.

BikesNot mentioned
Vans movingNot mentioned
Parked vehiclesNot mentioned
Sign-holdersNot mentioned
Street promotersConditions
LeafletsNot mentioned
Read the rules →

Málaga

Andalucía
Proportionate

Yes for moving vans, and probably bikes. Street promoters need authorisation.

BikesNot mentioned
Vans movingAllowed
Parked vehiclesNot mentioned
Sign-holdersNot mentioned
Street promotersConditions
LeafletsConditions
Read the rules →

Salou

Catalunya · Costa Daurada
Proportionate

File a prior notice and you can advertise on the street. Anything that pushes drinking is fined.

BikesConditions
Vans movingConditions
Parked vehiclesNot mentioned
Sign-holdersConditions
Street promotersConditions
LeafletsConditions
Read the rules →

Sevilla

Andalucía
Proportionate

Yes for moving vans, and very probably bikes. No for parking as a billboard. Leaflets need notice to the cleaning service.

BikesNot mentioned
Vans movingAllowed
Parked vehiclesBanned
Sign-holdersNot mentioned
Street promotersNot mentioned
LeafletsConditions
Read the rules →

Barcelona

Catalunya
Restrictive

Advertising vehicles only for listed purposes, with a discretionary licence and time bans. Leafleting needs a licence.

BikesConditions
Vans movingConditions
Parked vehiclesConditions
Sign-holdersNot mentioned
Street promotersNot mentioned
LeafletsConditions
Read the rules →

Benalmádena

Andalucía · Costa del Sol
Restrictive

No sign-holders, no touts. Leafleting needs a licence. Parked advertising vehicles need a licence or get towed.

BikesNot mentioned
Vans movingNot mentioned
Parked vehiclesConditions
Sign-holdersBanned
Street promotersBanned
LeafletsConditions
Read the rules →

Benidorm

Comunitat Valenciana
Restrictive

No street teams, no leaflets on the beach, no parked advertising vehicles. Moving vans aren't addressed.

BikesNot mentioned
Vans movingNot mentioned
Parked vehiclesBanned
Sign-holdersNot mentioned
Street promotersBanned
LeafletsBanned
Read the rules →

Las Palmas de Gran Canaria

Gran Canaria
Restrictive

Leafleting and sound advertising are banned. The vehicle rule needs checking.

BikesNot mentioned
Vans movingNot mentioned
Parked vehiclesNot mentioned
Sign-holdersNot mentioned
Street promotersBanned
LeafletsBanned
Read the rules →

Lloret de Mar

Catalunya · Costa Brava
Restrictive

Advertising vans are allowed after notice. Handing out flyers and calling out to passers-by are banned town-wide.

BikesNot mentioned
Vans movingConditions
Parked vehiclesNot mentioned
Sign-holdersBanned
Street promotersBanned
LeafletsBanned
Read the rules →

Marbella

Andalucía · Costa del Sol
Restrictive

Handing out leaflets that advertise anything is banned. Vehicle advertising isn't addressed in the texts we read.

BikesNot mentioned
Vans movingNot mentioned
Parked vehiclesNot mentioned
Sign-holdersNot mentioned
Street promotersConditions
LeafletsBanned
Read the rules →

San Bartolomé de Tirajana

Gran Canaria · Playa del Inglés, Maspalomas
Restrictive

Street promoters are licensed, but tightly: a card, a uniform, a €5,000 deposit each, and only at the venue's entrance.

BikesNot mentioned
Vans movingConditions
Parked vehiclesBanned
Sign-holdersNot mentioned
Street promotersConditions
LeafletsNot mentioned
Read the rules →

Sant Josep de sa Talaia

Ibiza · Platja d'en Bossa
Restrictive

Street teams and leaflets only in two zones of Platja d'en Bossa. Advertising vehicles only for events.

BikesNot mentioned
Vans movingConditions
Parked vehiclesNot mentioned
Sign-holdersNot mentioned
Street promotersConditions
LeafletsConditions
Read the rules →

Torremolinos

Andalucía · Costa del Sol
Restrictive

Any vehicle may carry painted or printed advertising. Parking a vehicle just to advertise is banned. Street leafleting gets no permits.

BikesConditions
Vans movingAllowed
Parked vehiclesBanned
Sign-holdersNot mentioned
Street promotersConditions
LeafletsBanned
Read the rules →

Torrevieja

Comunitat Valenciana · Costa Blanca
Restrictive

Advertising vans are licensable but may not use loudspeakers. Commercial leafleting isn't among the permitted activities.

BikesNot mentioned
Vans movingConditions
Parked vehiclesNot mentioned
Sign-holdersNot mentioned
Street promotersNot mentioned
LeafletsBanned
Read the rules →

Valencia

Comunitat Valenciana
Restrictive

Vans need a licence. Bikes in practice can't get one. People may not be used as walking billboards.

BikesBanned
Vans movingConditions
Parked vehiclesBanned
Sign-holdersBanned
Street promotersNot mentioned
LeafletsConditions
Read the rules →

Bilbao

Euskadi
Blanket ban

All commercial advertising in public space is banned as a rule. Exceptions are "exceptional" and depend on what you offer the council.

BikesBanned
Vans movingBanned
Parked vehiclesBanned
Sign-holdersBanned
Street promotersBanned
LeafletsBanned
Read the rules →

Madrid

Comunidad de Madrid
Blanket ban

No advertising vans, no leafleting, no approaching passers-by. Sign-holders aren't mentioned.

BikesBanned
Vans movingBanned
Parked vehiclesConditions
Sign-holdersNot mentioned
Street promotersBanned
LeafletsBanned
Read the rules →

Murcia

Región de Murcia
Blanket ban

No advertising vehicles, moving or parked. No sound advertising. Street leafleting banned except as the ordinance allows.

BikesNot mentioned
Vans movingBanned
Parked vehiclesBanned
Sign-holdersNot mentioned
Street promotersNot mentioned
LeafletsBanned
Read the rules →

Santa Cruz de Tenerife

Tenerife
Blanket ban

No advertising on vehicles beyond a firm's own name or logo. No leafleting. No sound advertising.

BikesNot mentioned
Vans movingBanned
Parked vehiclesBanned
Sign-holdersNot mentioned
Street promotersBanned
LeafletsBanned
Read the rules →

Zaragoza

Aragón
Blanket ban

No advertising vans, bikes or trailers. No sound advertising. Leaflets only outside the advertised premises.

BikesBanned
Vans movingBanned
Parked vehiclesBanned
Sign-holdersNot mentioned
Street promotersNot mentioned
LeafletsConditions
Read the rules →

Eivissa

Ibiza
Provisional

Ticket promoters were banned in 2016 and fines rose in 2025. The ordinance text is still to be read.

BikesNot mentioned
Vans movingNot mentioned
Parked vehiclesNot mentioned
Sign-holdersNot mentioned
Street promotersBanned
LeafletsNot mentioned
Read the rules →

Palma

Mallorca
Provisional

Street advertising can be controlled seasonally in tourist zones. The main texts are still to be read.

BikesNot mentioned
Vans movingNot mentioned
Parked vehiclesNot mentioned
Sign-holdersNot mentioned
Street promotersBanned
LeafletsNot mentioned
Read the rules →

Sant Antoni de Portmany

Ibiza · West End
Provisional

Drink offers and pub crawls may not be advertised in the West End. Ticket-promoter licences were suspended in 2016.

BikesNot mentioned
Vans movingNot mentioned
Parked vehiclesNot mentioned
Sign-holdersNot mentioned
Street promotersBanned
LeafletsNot mentioned
Read the rules →

Sitges

Catalunya · Garraf
Provisional

Leaflets may be handed out but not thrown, scattered or put on cars. Vehicle rules not yet read.

BikesNot mentioned
Vans movingNot mentioned
Parked vehiclesNot mentioned
Sign-holdersNot mentioned
Street promotersConditions
LeafletsConditions
Read the rules →

Still in progress

Fuengirola, Xàbia/Jávea, Dénia, Adeje and Arona: we have not yet been able to read enough of their ordinances to publish a page. In Adeje and Arona, the Canarias tourism law's ban on megaphones and approaching people in tourist areas applies. If you can point us to the current text, tell us.