What responsible mobile advertising looks like

Our case for freer mobile advertising only holds if the trade behaves. This is the standard we hold operators to, as well as councils.

Our standard, in plain terms.

• Moves with traffic. No crawling, no convoys.
• Doesn't park as a billboard. A vehicle left in one spot to be looked at is a sign, not a vehicle.
• No bright moving screens on the road. Printed panels, not video.
• No noise. No loudspeakers.
• Bicycles welcome, on the same terms.
• Respects quiet places: historic centres, school entrances, residential streets at night.

Every point is written into our model ordinance. For the problems these rules answer, see public space and safety.